Feedback Analysis

Thematic Analysis vs. Sentiment Analysis: Why Thematic Analysis Wins Members Public

Discover how thematic analysis outperforms sentiment analysis in uncovering hidden trends, delivering actionable insights, and adapting to evolving customer feedback. Learn how to leverage both methods for comprehensive customer understanding.

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
Woman typing at her computer

What is customer sentiment analysis and why should your business care? Members Public

If you are curious about how you'll get to know what your customers truly feel, you need customer sentiment analysis. It’s the process of analyzing feedback to see if customer sentiment is positive, negative, or neutral and, more importantly, why they feel that way. “People will forget what you

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis
An abstract representation of reviews with star ratings and an emoji indicating sentiment linked to themes and datapoints.

Review Analysis: How to Analyze Customer & Product Reviews Members Public

What review analysis is and how businesses use it to make better, data-driven decisions.

Tyler Dye
Tyler Dye
Product Experience

How accurate is Thematic at analyzing customer feedback? Members Public

In discussions with potential customers, we often hear the question, "How accurate is Thematic at analyzing my open-ended feedback?" Here is why they are asking this question: “Manual analysis is the most accurate, but it doesn't scale. I tried different solutions. My CX platform produces generic results that aren’t

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

How To Use Thematic Analysis AI To Theme Qualitative Data Members Public

Become a qualitative theming pro! Creating a perfect code frame is hard, but thematic analysis software makes the process much easier.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech
Social media sentiment analysis tools help businesses track brand reputation.

Social Media Sentiment Analysis: Simple Guide + Best Tools Members Public

Step-by-step guide to doing your own social media sentiment analysis and the best tools available.

Alice Longhurst
Alice Longhurst
Sentiment Analysis
voice of customer examples

Voice of Customer Examples: How Different Industries Use VoC Insights Members Public

Explore real-world examples of how various industries can use voice of the customer (VOC) insights to improve CX and business performance.

Jess Perenara-Wilkinson
Voice of Customer

Must Use Chattermill Alternatives & Competitors Members Public

A Chattermill competitor could help your business achieve its goals better and faster – while putting the voice of the customer at the heart of everything

Jess Perenara-Wilkinson
AI & Tech

Table of Contents