Feedback Analysis

Transparency vs. Black Box AI: Navigating the Landscape of Feedback Analysis Paid Members Public
The AI that most companies use today is basically a black box. When it comes to making business decisions, how well do we need to understand 'the decision maker behind the curtain?' We explore how to check if AI makes the right decisions to improve products, services and experiences.

The Beginner's Guide to Customer Experience Analytics Paid Members Public
Customer Experience Analytics (CXA) is key to understanding why customers buy or churn. This guide will help you use your use customer data to get insights and understanding to drive better business decisions and improve revenue.

Reduce Customer Churn with the Voice of the Customer (VoC) Paid Members Public
A focus on customer acquisition often overshadows the vital task of retention. A shocking 66% of consumers end relationships with companies due to poor customer service. This highlights a disconnect: Customers crave positive experiences, yet businesses sometimes must listen proactively. The consequence? Churn – lost revenue, tarnished reputation, and wasted effort.

Open Ended Survey Questions: How to Code & Analyze for Insights Paid Members Public
How much time have you spent (let’s be honest: wasted) scrolling through endless Excel spreadsheets full of open-ended question data, trying to piece together new customer insights? Contrastingly, closed-ended questions offer a different challenge in analysis, providing structured and easily analyzable data that starkly contrasts with the open-ended questions’

Qualitative Feedback: Examples, Types & Analysis Paid Members Public
Learn about qualitative feedback examples and types. Explore how businesses navigate the diverse landscape of customer insights from various sources.

The Primary Methods of Qualitative Data Analysis Paid Members Public
In academic research as well as in the business landscape, qualitative data analysis plays a crucial role in understanding and interpreting non-numerical data. Qualitative data analysis helps us make sense of the stories and personal narratives. In the business context, qualitative data analysis turns customer feedback into an in-depth understanding

Travel sites go head to head: Expedia vs Booking.com Paid Members Public
Both Booking.com and Expedia are popular travel booking apps. But which is the best? We took a look at thousands of reviews to find out.

How to validate your AI-driven insights Paid Members Public
AI-driven insights are a powerful tool to enable analysts to extract value from qualitative data like user feedback. Here's how to build confidence in the results!