Product Experience

Thematic Analysis: An Overview + Guide Members Public

Explore how thematic analysis can help you uncover valuable insights from qualitative data. Compare manual and AI-driven methods, discover best practices, and see how Thematic software can streamline your analysis process.

Jess Perenara-Wilkinson
Customer Experience
Magnifying glass showing conversation data with colored text blocks on a purple background.

Top 8 Text Analytics Software Platforms (2025) Members Public

Discover the best text analytics software for 2025, featuring tools for NLP, sentiment analysis, and trend identification.

Caley McGillvary
Caley McGillvary
Product Experience
An abstract representation of reviews with star ratings and an emoji indicating sentiment linked to themes and datapoints.

Review Analysis: How to Analyze Customer & Product Reviews Members Public

What review analysis is and how businesses use it to make better, data-driven decisions.

Tyler Dye
Tyler Dye
Product Experience

What is the Voice of Customer (VoC)? Start A Program Easily Members Public

Voice of Customer Made Easy: The Professionals’ VoC Handbook Written by a CX expert, this handbook simplifies VoC strategies and helps you get the most from customer feedback. What's inside: * Easy-to-follow VoC strategies * Tips for analyzing feedback * Plus: Bonus VoC checklist Download your free copy today! Voice of Customer Made

Alice Longhurst
Alice Longhurst
Product Experience

Best Generative AI User Research Tools: According to OpenAI’s Head of Research Members Public

Arianna McClain knows a thing or two about user research tools and systems. She’s spent most of her career building UX research and insights teams for high-growth tech companies like DoorDash and Cruise. Today, she’s the Head of UX Research at OpenAI. Recently, Arianna shared with us the

Jess Perenara-Wilkinson
Voice of Customer
The Advantages of Thematic Analysis and Its Challenges

10 Advantages & Challenges of Thematic Analysis Members Public

Thematic analysis is a powerful tool for understanding the 'why' behind what people say and do. Discover the top 10 advantages and challenges, and how AI can help overcome these obstacles.

Aphinya Dechalert
Aphinya Dechalert
Using Thematic

How DoorDash Research Team Does More with Less: Fast and Flexible Members Public

Discover how DoorDash's lean research team helps everyone get insights, scaling the impact of research by rethinking how they can achieve results and drive customer obsessed thinking.

Alana Dell
Alana Dell
Product Experience
Product update feature image - small people fixing and making adjustments to a data window

Product update: Quick Edit Members Public

With Thematic's Quick Edit feature, you can edit your themes on the fly as you’re viewing data. And for the first time, you can also change the sentiment!

Nigel Warren Caley McGillvary
Using Thematic

Table of Contents