Product Experience
What is the Voice of Customer (VoC)? Start A Program Easily Paid Members Public
Voice of Customer Made Easy: The Professionals’ VoC Handbook Written by a CX expert, this handbook simplifies VoC strategies and helps you get the most from customer feedback. What's inside: * Easy-to-follow VoC strategies * Tips for analyzing feedback * Plus: Bonus VoC checklist Download your free copy today! See Thematic in Action
Thematic Analysis: An Overview + Guide Paid Members Public
Explore how thematic analysis can help you uncover valuable insights from qualitative data. Compare manual and AI-driven methods, discover best practices, and see how Thematic software can streamline your analysis process.
Top 8 Text Analytics Software Platforms (2025) Paid Members Public
Discover the best text analytics software for 2025, featuring tools for NLP, sentiment analysis, and trend identification.
Review Analysis: How to Analyze Customer & Product Reviews Paid Members Public
What review analysis is and how businesses use it to make better, data-driven decisions.
Best Generative AI User Research Tools: According to OpenAI’s Head of Research Paid Members Public
Arianna McClain knows a thing or two about user research tools and systems. She’s spent most of her career building UX research and insights teams for high-growth tech companies like DoorDash and Cruise. Today, she’s the Head of UX Research at OpenAI. Recently, Arianna shared with us the
10 Advantages & Challenges of Thematic Analysis Paid Members Public
Thematic analysis is a powerful tool for understanding the 'why' behind what people say and do. Discover the top 10 advantages and challenges, and how AI can help overcome these obstacles.
How DoorDash Research Team Does More with Less: Fast and Flexible Paid Members Public
Discover how DoorDash's lean research team helps everyone get insights, scaling the impact of research by rethinking how they can achieve results and drive customer obsessed thinking.
Product update: Quick Edit Paid Members Public
With Thematic's Quick Edit feature, you can edit your themes on the fly as you’re viewing data. And for the first time, you can also change the sentiment!
