Product Experience
Thematic Analysis: An Overview + Guide Paid Members Public
Discover the power of thematic analysis to unlock insights from qualitative data. Learn about manual vs. AI-powered approaches, best practices, and how Thematic software can revolutionize your analysis workflow.
What is the Voice of Customer (VoC)? Start A Program Easily Paid Members Public
Voice of Customer Made Easy: The Professionals’ VoC Handbook Written by a CX expert, this handbook simplifies VoC strategies and helps you get the most from customer feedback. What's inside: * Easy-to-follow VoC strategies * Tips for analyzing feedback * Plus: Bonus VoC checklist Download your free copy today! Voice of Customer Made
Best Generative AI User Research Tools: According to OpenAI’s Head of Research Paid Members Public
Arianna McClain knows a thing or two about user research tools and systems. She’s spent most of her career building UX research and insights teams for high-growth tech companies like DoorDash and Cruise. Today, she’s the Head of UX Research at OpenAI. Recently, Arianna shared with us the
10 Advantages & Challenges of Thematic Analysis Paid Members Public
Thematic analysis is a powerful tool for understanding the 'why' behind what people say and do. Discover the top 10 advantages and challenges, and how AI can help overcome these obstacles.
How DoorDash Research Team Does More with Less: Fast and Flexible Paid Members Public
Discover how DoorDash's lean research team helps everyone get insights, scaling the impact of research by rethinking how they can achieve results and drive customer obsessed thinking.
Product update: Quick Edit Paid Members Public
With Thematic's Quick Edit feature, you can edit your themes on the fly as you’re viewing data. And for the first time, you can also change the sentiment!
Customer-led product strategy: a guide Paid Members Public
Customer-led product strategy is about designing the best product experience. But how should you approach it, and avoid common pitfalls?
Solving for the whole customer experience: Ant Marty from Instacart Paid Members Public
Instacart has four distinct types of customers: their end consumers, personal shoppers, retailers, and the companies advertising on their platform. Hear from Ant Marty about how she uses Thematic to solve for Instacart's whole customer experience.
