Sentiment Analysis

AI Sentiment Analysis tools help make sense of vast quantities of customer feedback.

Most Popular Sentiment Analysis Tools (+ AI Tools) Members Public

The top traditional and AI sentiment analysis tools that are shaping the way we analyze text.

Alice Longhurst
Alice Longhurst
Sentiment Analysis

Thematic Analysis Software: 5 Top Tools & How It Works Members Public

With AI-driven thematic analysis software, you can generate actionable insights effortlessly. Here’s what you need to know about this method of data analysis tool.

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

Thematic Analysis Examples In Action Members Public

Want to understand the "why" behind your customers' behavior? Our comprehensive guide on thematic analysis is here to help! Learn how to unlock hidden insights and drive your business forward with practical examples and actionable tips.

Aphinya Dechalert
Aphinya Dechalert
Customer Experience
Quantative bar chart being illuminated but user with qualitative analysis represented by torch, customer feedback elements

The Primary Methods of Qualitative Data Analysis Members Public

In academic research as well as in the business landscape, qualitative data analysis plays a crucial role in understanding and interpreting non-numerical data. Qualitative data analysis helps us make sense of the stories and personal narratives. In the business context, qualitative data analysis turns customer feedback into an in-depth understanding

Tyler Dye
Tyler Dye
AI & Tech

The Complete Guide to Sentiment Analysis Members Public

What is sentiment analysis? If we take your customer feedback as an example, sentiment analysis (a form of text analytics) measures the attitude of the customer towards the aspects of a service or product which they describe in text. This typically involves taking a piece of text, whether it’s

Rob Dumbleton
Rob Dumbleton
Sentiment Analysis

Thematic Analysis for Feedback: The Secret Weapon Most Companies Miss (Part 5/5) Members Public

Discover Thematic Analysis, the ONLY text analysis approach that's accurate, fast, and transparent. Learn how it outperforms other methods and uncovers hidden insights in your feedback.

Alyona Medelyan PhD
Alyona Medelyan PhD
Text Analytics
Tui billboard with a sarcastic slant

Sarcasm in customer feedback – how common is it? Members Public

Most people believe that text analytics solutions fail because sarcasm in customer feedback is very common. Somebody writes “Great service, yeah right!” and the dumb algorithm tags it as positive. So, whenever I speak on text analytics, someone in the audience will always ask: But how do you deal with

Alyona Medelyan PhD
Alyona Medelyan PhD
Feedback Analysis

Emotional analysis of customer feedback – the missing link Members Public

According to Bruce Temkin’s 2016 study, after a positive emotional experience, customers are 15 times more likely to recommend a company. 15 times more likely! That’s a huge difference. Not surprisingly, emotion analysis is receiving a lot of buzz. But do the current solutions deliver on the key

Alyona Medelyan PhD
Alyona Medelyan PhD
Customer Experience

Table of Contents