Helping teams deliver better experiences

Blend, analyze and track all your customer feedback in one analytics platform. Identify important issues and prioritize CX initiatives.

Try Thematic View pricing plans

Customer Experience teams use Thematic to:

From scattered feedback → clear view of the full customer experience

Connect feedback from surveys, support chats, social media, open-ended NPS or CSAT responses, reviews, and more. Speed up your entire workflow too. Thematic automatically tags all your feedback with themes and sentiment AI, so you can quickly see what matters to customers and why.

Edit, create, or merge themes within minutes, to structure them in a way that makes sense to your business. No manual coding or training is needed.

See the highest impact problems without painstaking analysis

Uncover the specific themes in feedback and measure their impact on CX metrics. Get real-time alerts on issues as they emerge to nip the problems in the bud.

Filter by channel, customer metadata, metric, and more to know where to assign resources. Drill down into sub-themes to delve deeper into an issue.

Measure and track the impact of CX decisions

Track trends over time by volume, sentiment, or impact on CX metrics. Prove effectiveness of CX programs as you address issues. Use comparative analysis tools to benchmark projects and show the impact of initiatives on customer loyalty.

Integrations

AskNicely logo
AskNicely
NPS, CSAT or customer effort surveys
Find out more
Qualtrics logo
Qualtrics
Customer feedback and survey responses
Find out more
App Store logo
App Store
Online app reviews
Find out more
Check out our list of one-click and custom integrations,
or talk with us to find out more.

Customer Experience Case Studies

Vodafone: Double-digit increase in tNPS

Vodafone New Zealand is one of New Zealand’s leading digital services and connectivity companies and has over 2.3 million customers nationwide.
Goals
  • Reduce time and bias spent manually reading hundreds of thousands of comments annually
  • Align CX, contact center and insights teams around feedback in a shared customer insights platform
  • Drive enterprise-wide NPS improvements, by understanding drivers of digital (online pay) and employee interaction experiences (NPS)
Results
60 hours Time saved by not needing to manually read comments every month
10+pt Growth in tNPS from Thematic insights
Vodafone New Zealand is one of New Zealand’s leading digital services and connectivity companies and has over 2.3 million customers nationwide.
Tania Parangi
Thematic helps us identify themes in customer feedback which informs where our teams should focus their attention.
Tania Parangi
NPS Evolution Manager

MMGY + Global Cruise Line: Automated NPS feedback analysis with RFID data

MMGY is the world’s largest integrated marketing company specializing in travel and hospitality. Looking for a text analytics solution that could keep pace with disruptive changes, MMGY switched to Thematic, dissatisfied with the taxonomies and delays in working with trained models.
Goals
  • Eliminated the need to manually analyze comments
  • Integrated customer data from RFID chips for advanced segmentation
  • Automated reporting to surface top themes from feedback
Results
Focus Thematic visualizations distill customer feedback into Top 3 reports for stakeholders
Answers Ad-hoc reporting let MMGY quickly deliver answers to CX executives
MMGY is the world’s largest integrated marketing company specializing in travel and hospitality. Looking for a text analytics solution that could keep pace with disruptive changes, MMGY switched to Thematic, dissatisfied with the taxonomies and delays in working with trained models.
Stephanie Michaud
With Thematic, I always know what issues customers are talking about. There's no way I could do this manually - it would take literally all of my time.
Stephanie Michaud

Get started with your personalized guided trial

Complete the form to get in touch with one of our experts to see the Thematic platform in action.

• Try thematic on a dataset of your choice
• Or, see a demo on one of our existing datasets
• Learn how Thematic can solve your specific pain points
• Save time with a personalized tour