Why 90% of CX Teams Get Stuck (And How to Break Free) → Free Course
Get a clear understanding of your Voice of Customer and what's driving metrics. Turn fragmented feedback into research-grade analysis — with Thematic's depth, governance, and flexibility to inform decisions across your entire organization.
Whether your feedback comes from surveys, reviews, support tickets or social channels, Thematic can handle it. You can bring in data from anywhere - and if it’s not in the right format, we’ll reshape it so it’s ready for analysis.
Capture the complete customer voice across every channel your customers share with you — surveys, support tickets, reviews, calls, and social — unified in one analytics layer.
Thematic's AI × Human engine does the heavy lifting - turning unstructured data into specific, validated themes, custom metrics and summaries that fit your business lens.
Discover specific insights in themes, get rich understanding and prioritize issues with advanced driver analysis, segmentation, confidence indicators, AI summaries and Deep Dives.
Route insights to the right owners, automate workflows, and close the loop to retain customers — driving accountability and faster resolution across every team that touches CX.
Customers share feedback across surveys, tickets, chats and reviews — feedback is fragmented and ad-hoc analysis makes it worse. Thematic makes it easy to connect and combine all unstructured and structured data, so every voice is heard and insights are grounded in the full picture.
Go from what customers say to what each team needs to do, and here's the evidence. Thematic organizes feedback into specific themes and categories that align with your business context — with full transparency into how phrases map, and the flexibility to refine the model in minutes without manual maintenance.
The business needs clear visibility into what's escalating and what's improving. Thematic tracks how feedback themes move over time against the metrics that matter — so you can prioritize what needs attention, verify what's been resolved, and route action to the right team.
With Thematic we can see exactly how the initiative impacted feedback. Not only in overall sentiment but also in the retention metrics. And that helps us think about how to build new features
Emma Glazer, DoorDash
Over 7,000 insights analysts, researchers and product managers use Thematic
.webp)
.webp)
