Clearly identify what customer painpoints to action and why

The advanced and rich analysis suite to fully understand your customers' needs.

Discover our Analysis tools

Understand why CX metrics change and the impact of initiatives

Root cause analysis
Impact trends
Predictive analysis
Benchmark analysis
Understand segments and channels

Give stakeholders a 10,000 foot view and dive into issues

Our theme editor puts you in control of analysis and handles all the heavy lifting. Everyone delivers better work, faster, while you save thousands of researcher hours.

Pick up issues you weren't aware of, before they cause churn

Thematic doesn't miss a beat, identifying emerging themes and significant shifts in real-time. Our AI catches rare theme changes too. With unbiased and proactive insights, you'll lead the way in customer satisfaction and retention.

Drive better decisions by synthesizing qualitative and quantitative data

Tools make it easy to add any feedback data to Thematic

Personalized Dashboards

Thematic dashboards, with interactive graphs, give everyone a view of their team's impact on customers. Create personalized dashboards with unique information and widgets for each department, team and mid-level managers.

Tools make it easy to add any feedback data to Thematic

Score Change Analysis

Use our intuitive waterfall chart to help determine why a score has changed. View why a metric has changed over time, compare time periods and click on a theme change for more detail. Explore theme changes across different time periods with intuitive hover tools. Learn more in our Knowledge Base.

Tools make it easy to add any feedback data to Thematic

Benchmark and Comparison Reports

Benchmarking is used to identify the strengths and weaknesses of a segment and identify opportunities relative to a competitor's position.

Our comparison charts allow you to compare one segment of your data against all of the data, with a quick overview of score and contributing themes. Useful to compare themes for different regions, stores, products or brands.

Tools make it easy to add any feedback data to Thematic

Thematic Answers in Everyday Language

Type in your question into Thematic Answers and get a summary answer with rich detail, verbatim evidence and powerful visualizations. The intuitive interface allows a wider range of users—from VPs to frontline staff—to get trusted and accurate insights on the spot. Our answers and insights link to sources, so you know where the data comes from.

Select and analyze up to 10 datasets for a complete view of the Voice of Customer.

Tools make it easy to add any feedback data to Thematic

Theme Impact Analysis

Find out which themes are helping or hurting your overall score, and how addressing the feedback could improve it. Use the comparison filter to see the impact of a theme on two different audience segments. The Score Change tool shows you the impact of themes on your score over time.

Tools make it easy to add any feedback data to Thematic

Export Data For Your Templates

With Export Assistant, you can extract data and create charts in your own reporting templates. Follow the step by step process to download a customized table of data directly from the analysis suite. Export Assistant works with any of the variables in your dataset. It takes just a few seconds!