Uncover better insights, faster

Transform all your unstructured customer feedback into specific, actionable insights, with fast, accurate coding and analytics

Insights and Research teams use Thematic to:

  • Dig into customer feedback data to find and understand the ‘why’
  • Improve the insights process, eliminating manual, time-consuming work
  • Uncover all the things customers care about, not just what’s known
  • Connect feedback data across sources, and breakdown insight silos
  • Link feedback to metadata such as customer tenure, to prioritize insights
  • Easily report on and share top issues with rich insight with stakeholders
  • Export coded data into analytics platform for further analysis

Deliver rich insights with confidence

Automate your customer feedback coding with our fast, specific thematic analysis and sentiment AI. Don’t waste time training models or manually coding data - Thematic uncovers everything your customers talk about, not just what is known. It’s flexible and transparent: You can edit, delete and merge AI-created code frames to deliver actionable insights your team can trust.

Measure the impact, answer all the questions

Craft actionable insights from the most important patterns in your feedback, with our in-depth thematic analysis. Filter on metadata, and save customer segments, such as customer location or value, to dig deeper into issues or opportunities. Use statistically-driven trend reports to track the impact of business actions over time.

Insights accessible for everyone

With Thematic, you can scale the impact of insights across the organization. Give frontline staff tools to proactively address issues. Manage how analysis is accessed and shared. Easily create and share customizable dashboards or integrate with your existing reporting tools.

Integrations

Qualtrics

Integration support for analysis from ongoing and adhoc surveys

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SurveyMonkey

Integration support for analysis from surveys

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App Store

Integration support for analysis from app reviews

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Check out our list of one-click and custom integrations, or talk with us to find out more.

You're in good company

Over 7,000 insights analysts, researchers and product managers use Thematic