Guides

Calculating the ROI of CX (2025)

Make your own calculations with free templates

Our comprehensive guide will help you calculate the ROI of CX so you can prove the value of your CX programs and gain executive buy-in. This guide includes spreadsheet templates you can use to make your own calculations based on your own data.

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Inside the guide:

  • Understand the nuances of CX ROI and why it can be more difficult to calculate than other ROI calculations.
  • Calculate the impact of NPS on revenue. And calculate the impact of NPS on Customer Acquisition Costs
  • Prove to the c-suite the value of your CX program with real ROI predictions

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