The perfect balance of advanced AI and human expertise

Our self-supervised AI does more than analyze feedback without pre-training. It maximizes your knowledge for trusted and fast actionable insights

From academic expertise to real business action

Alyona Medelyan PhD
CEO and Co-Founder Thematic

Thematic was founded when several companies asked her to help understand what's driving their NPS.
After talking to researchers, Dr. Medelyan saw the need for transparent instead of black-box AI analysis. Thematic expertly manage the tradeoffs of speed and scale vs. trust.

Thematic AI delivers insights and answers that drive confident action. While legacy tools remain stuck in the past, Thematic evolves with every AI breakthrough.

Pioneering Modern AI for Feedback Analytics

Manual Rules

1996

Supervised categorization

2009

Aspect-based sentiment

2010

Word embeddings

2014

LSTM SoTa text categorization

2015

Thematic founded

Discovery of custom theme taxonomies

2015

Transformer architecture

Accurate sentiment & feedback categorization

2017

Chat GPT

Summaries & granular theme analysis

Answers: “ChatGPT” for your feedback

2022

Domain specific & context aware Generative AI

Conversational analytics & Synthetic scoring

2023

Ensembles of LLMs

Ensembles LLMs for 100+ feedback analytics tasks

2024

More AI revolutions?

2025

Thematic always adapts the latest and best performing AI solutions

Our R&D team blends NLP and Generative AI solutions to give you the most accurate insights at speed and scale.

  • We rigorously evaluate, test, and deploy AI models, optimizing our platform to keep you at the cutting edge of insights.
  • We break the process into discrete tasks—like identifying broad themes or interpreting user questions. This reduces hallucinations, ensures the best accuracy and consistency.
Learn more about the role of AI in Thematic

Robust and traceable AI analysis, in hours

When it comes to data analysis, transparency is key. You won’t find any AI black boxes here.

  • Themes emerge organically from what customers are saying, so you can discover the unknown unknowns, and get as granular as you need.
  • Users can easily drill down into themes and sub-themes and explore sentence-level details. They can also understand the logic behind the AI’s output and tweak it.

More than oversight, we bring your expertise ‘In the Loop’

Accuracy is top of mind for us at Thematic. We offer many ways for expert users to accept, reject or refine the analysis suggestions, to curate insights at scale.

  • You remain in control— use the intuitive Theme Editor to review, refine, and verify the themes and taxonomy generated by our AI for ultimate confidence.
  • As you refine themes, the AI makes adjustments to the analysis of the entire dataset, ensuring accurate, actionable insights every time.
Learn about Themes editor

Built for Your Scale, Designed for Flexibility

  • Tame feedback from multiple sources and align themes with your business structure.
  • Fast, secure and seamless data pipelines ensure that your data remains accessible and easy to leverage across all aspects of your business.

Thematic vs other approaches

Thematic
Cutting edge AI Maximised by Humans
Mannual Rules
Machine Learning
LLMs
Easy to Start and Use
No training required. UI is easy to understand
Qualitative and Quantitative Decision-Drivers
Determines impact and explains drivers of metrics
Easy to get Specific Insights
Delivers granular themes, with many data sliceing options
Trust through Transparency
Uses Forrester prescribed human in the loop approach
Self Supporting
Setup/maintenance doesn't depend on costly consultants
White Glove Support
Responsive expert team assist with curating themes