The perfect balance of advanced AI and human expertise

Our self-supervised AI does more than analyze feedback without pre-training. It maximizes your knowledge for trusted and fast actionable insights

A note from our CEO and Co-Founder

Alyona Medelyan PhD

CEO and Co-Founder Thematic

Thematic was born out of a clear need: businesses struggled to uncover what drives their Net Promoter Score (NPS) and other customer experience metrics. My academic research revealed the limits of “black-box” AI tools and I discovered a better way.

When we combine cutting-edge AI technology with a user interface that creates transparency, you can balance speed and scale without compromising trust. Unlike outdated tools, Thematic evolves with every breakthrough in AI, continually refining how you analyze feedback and prioritize what matters most.

Pioneering Modern AI for Feedback Analytics

A timeline of AI innovation in Text analytics for Feedback data, shows how Thematic adapts the latest AI innovations to continually optimize its product

Continuously adapting to cutting-edge advancements in AI

Our R&D team expertly combines Natural Language Processing (NLP) and Generative AI to deliver insights that are accurate, fast, and scalable

We don’t just adopt AI models—we rigorously evaluate, test, and fine-tune them to ensure they perform at the highest level for your needs.
Our approach is deliberate. By breaking the AI process into focused tasks—like uncovering overarching themes or answering complex user questions—we deliver insights that are precise and consistently reliable, eliminating “hallucinations.”

Learn more about the role of AI in Thematic

Dotted line in hexagon shape, where hexagon represents Thematic AI, and the explainability of it's output.

Robust and traceable AI analysis, in hours

When it comes to data analysis, transparency is key. You won’t find any AI black boxes here.

Themes emerge organically from what customers are saying, so you can discover the unknown unknowns, and get as granular as you need.
Users can easily drill down into themes and sub-themes and explore sentence-level details. They can also understand the logic behind the AI’s output and tweak it.

How the AI builds theme models

More than oversight, we bring your expertise ‘In the Loop’

Accuracy is top of mind for us at Thematic. We offer many ways for expert users to accept, reject or refine the analysis suggestions, to curate insights at scale.

You remain in control— use the intuitive Theme Editor to review, refine, and verify the themes and taxonomy generated by our AI for ultimate confidence.
As you refine themes, the AI makes adjustments to the analysis of the entire dataset, ensuring accurate, actionable insights every time.

Learn about Themes editor

Built for Your Scale, Designed for Flexibility

Whether structured or ad-hoc, our platform prepares and thematically analyzes your data. Our Themes Editor combines AI efficiency with your domain expertise, allowing you to refine insights and ensure they’re tailored to your unique business context.
From APIs and data connectors to real-time reporting and concierge services, Thematic is designed to grow with you, providing flexibility and control every step of the way.

Thematic vs other approaches

Best-of-Breed Text Analytics - Easier and faster insights for driving decisions

Thematic

Cutting edge AI Maximised by Humans

Manual Rules

Machine Learning

LLMs

Easy to Start and Use

No training required. UI is easy to understand

Qual and Quant Decision-Drivers

Determines impact and explains drivers of metrics

Easy to get Specific Insights

Delivers granular themes, with many data slicing options

Trust through Transparency

Uses Forrester prescribed human in the loop approach

Self Supporting

Setup/maintenance doesn't depend on costly consultants

White Glove Support

Responsive expert team assist with curating themes

Thematic makes me look like a genius.

The insights help executives understand the “why behind the what”, while senior managers use Thematic Answers to do their own explorations of what customers are saying. In 2024, a key theme for our company is “customer-obsessed” and Thematic is a major contributor in driving this initiative.

Senior Director of Research

Mid-sized Global SaaS Company

We are big believers and supporters of Thematic.

We are using the product in several areas that are critical to supporting our CX leadership as well as all the leaders and the investment partner. You all build a great product, provide great customer support and service.

Senior Director of Market Research and Global Insights

Multinational Dealership Software Solutions

Learn more about using Thematic for customer intelligence

how to theme qualitative data with ai

Creating a perfect code frame is hard, but thematic analysis software makes the process much easier

Large Language Models for Feedback Analysis

How Thematic commercialize cutting-edge AI to streamline and enhance customer feedback evaluation

Thematic AI is explainable and fit for decision makers

How Thematic aligns with ESOMAR's Guidelines for AI buyers, by ensuring accuracy, transparency and reliability in it's AI-driven insights

Forrester Total Economic Impact report

Forrester finds Thematic is a more advanced, AI-driven solution that addresses the limitations of traditional CEM platforms