Why 90% of CX Teams Get Stuck (And How to Break Free) → Free Course
Thematic unifies your feedback data and surfaces tailored insights for each team, with research-grade analysis at scale. CX, Operations, Support, Product, and Marketing all get specific direction from a trusted foundation of CX intelligence.
With Thematic, we can walk teams through top issues while showing them specific feedback. We can set up our product roadmap better with clearer information about what people want.
Sam Gribben
CEO
Thematic lets us quickly turn unstructured feedback from across channels into clear insights that directly inform our product roadmap and corporate strategy.
Michael Sherwood
Head of Digital Experience
With Thematic everyone has data at their fingertips to see how they can improve customer processes, every day. Thematic is a one stop shop to find out what customers think about your company and what you can do to make them think more highly of you.
Matt Schoolfield
Manager of Commercial Analytics & VOC
Thematic enabled the product team and leadership to quickly dig into the biggest problems, at a city and a national level, within minutes. It saved us a lot of researcher time and company money, giving us time to delve into issues and identify solutions.
Arianna McClain
Director of Insights
Off the back of the insights we’ve had the biggest lifts in NPS. Thematic helps us identify themes in customer feedback informing where our teams should focus their attention. We use Thematic to prioritize and design the changes we make.
Tania Parangi
VOC Manager
Every team works from one trusted source of customer truth - but through the precise filters, themes, and metrics they need. Without needing to over-survey customers or train predictive models, Thematic scales customer intelligence beyond CX to decision makers across the organization.
Unlock the narrative between structured and unstructured data at scale, without the hassle. Save thousands of hours as you scale the impact of customer insights across the organization.
Learn moreIdentify the impact of themes on performance metrics, see how they shift over time, and get contextual insights - so your team can align on where, how and why to take action.
Get insights from all support interactions to understand why customers reach out and what's driving volume.
Easily surface product insights from feedback to help your teams prioritize the right features and inform roadmap decisions.
Identify what resonates with different audience segments and understand how customers describe their needs.
Detect, prioritize and act on risk signals in customer feedback across channels.
Thematic enables VoC and CX teams to centralize feedback, rapidly uncover what matters, and push those insights into everyday decision‑making across operations, product, and commercial teams.
Connect feedback from surveys, chats, tickets, and reviews to build a trusted data foundation for omni channel analysis. Thematic makes it easy to get a complete intelligence layer with one click integrations, API, custom set up and more.
Unlike platforms that require pre-defined models, Thematic's AI × Human engine delivers research-grade insights grounded in your customer reality and business context.
Each team gets their own analytical lens. Filter and analyze through the dimensions that matter to your decisions—by product, channel, region, or custom theme.
Route context-rich insights to the right teams, assign owners, create tickets, and close the loop automatically. Shift from listening to action.
Don’t get distracted by feedback noise. Thematic helps you identify the impact of themes and subthemes on performance metrics, see how they are improving or slipping over time, and drill down for rich context — so your team can quickly align on which actions matter most and why.
With Thematic we can see exactly how the initiative impacted feedback. Not only in overall sentiment but also in the retention metrics. And that helps us think about how to build new features.
Emma Glazer, DoorDash
When feedback piles up, it’s hard to know what’s broken and who’s involved. Thematic’s HeatMap reveals feedback themes that matter for each product feature, customer segment or location - so you can drive accountability where needed and then build empathy to take action.
Prior to Thematic, it was a constant struggle for us to make sense of open-ended data, as well as being time-consuming. Now, we can efficiently create audience-dependent insights which add value right across the business.
Alison Schoerman, LinkedIn
Getting better insights, saving costs, and helping more decision-makers improve the customer experience are some of our customer wins. Learn more below.
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Leading enterprises use Thematic to deliver personalized customer intelligence across functions and drive measurable business outcomes.
With Thematic, things that used to take us two to three weeks to do, we can now do in ten minutes.
Thematic has the fidelity that is required to dig deeper. It's a great tool for investigating specific issues.
With Thematic it is possible to get a much better idea of what the mood and importance of issues are to our customers.
Thematic is an extremely easy-to-use, intuitive tool, that helps us get real time insights at the click of a button.
Thematic helps us identify themes in customer feedback which informs where our teams should focus their attention.
With Thematic, I always know what issues customers are talking about. There's no way I could do this manually - it would take literally all of my time.
We can now deliver actionable, quantified insights continuously across the organization - and without the headache of manual analysis.
eNPS insights that are awesome! I love the ability to look at themes for different segments at a high level, and then drill down to individual comments.
With Thematic, we can give each function of the business clear insights on how to improve their part of a long, complex customer journey
With Thematic we’ve been translating customer behaviour to specific business divisions who are able to take action based off the insights, a profitable exercise. Nicholas and Nick were a great help in understanding how we can best use Thematic to understand changing and evolving customer themes.
Thematic is a very intuitive tool. It boasts a robust level of granularity allowing the user to see the general breadth of themes, dig into the sub themes and further into the sentiment of the text itself. The Thematic customer success team show great compassion and always seek to understand our specific needs.
We've tried manual and automated solutions and have found Thematic to be the most effective and sustainable approach.
We especially like how transparent the solution is. Our clients shy away from "black boxes" and need to understand (and trust) the science behind the art. We've been able to tell our clients EXACTLY what they need to focus on and most importantly, we've been able to demonstrate, with real evidence, exactly how much of an impact specific issues customers mention have on their experiences and care.
The results are the best I have seen from any feedback analytics software solution I have tested by a clear margin.
Their layered approach is particularly flexible and has provided the ability to tune and customize the output to meet business needs.
With Thematic it was clear, visual and quick to see what had an impact, or didn’t, on our NPS.
We gave them data and they gave it back with themes and insights. We could easily drill down into themes and look at how they impact NPS scores. Thematic saved months of custom analysis.
Thematic has a great UI and is very intuitive, with not much training required to start using the software. You need to understand what you need to do in order to change performance. Thematic does that.
Thematic makes it easy to get actionable insight from our data. I really like the way the platform is able to quantify the impact of a particular topic or theme on our customer metrics.
Thematic enables us to deliver more powerful insights than ever and make more data-driven decisions. Knowing where the pain points are and knowing where we’re receiving kudos from people is huge.
We’ve (used Thematic to) make sense of thousands of open-end comments to understand what is driving NPS — it helps tell a cohesive narrative between quantitative +qualitative data. The team is easy to work with: very responsive and open to feedback to customize the tool to our needs.
