Alice Longhurst

How to Integrate Multiple Feedback Sources Into Your Feedback Analytics Platform

The Lethal Trifecta: Why LLMs Pose a Major Data Breach Risk

Why Word Clouds Mislead: How AI Text Analysis Reveals What Actually Drives Your Scores

Enterprise vs SMB Customer Feedback Analysis: How to Find Your Critical Priorities

Post-Launch Analysis: How to Turn Customer Feedback Into Revenue-Protecting Priorities

How to Identify Critical Priorities When Customer Complaints Increase

Your Most Common Complaints Aren't Your Biggest Problems: Here's What Is

NPS Root Cause Analysis: Recover Lost Points in 5 Days (Not 3 Weeks)

How Thematic Drives Data-Driven Prioritization for Hopin

What is it like to attend the Qualtrics X4 Summit? And is it worth it?

Product update: Theme Summarizer

The Ultimate Customer Feedback Loop Playbook

Customer Sentiment: How To Analyze & Improve

Must Use Chattermill Alternatives & Competitors

How DoorDash Research Team Does More with Less: Fast and Flexible

Removing the 'Pebble' to Reduce Customer Experience Friction Points

Travel sites go head to head: Expedia vs Booking.com

How Thematic helped me find the best AI chatbot

What does GPT-4 mean for Insights Professionals?

Fitness Tracker Showdown: Garmin Connect vs Strava

How to build a feedback form: 11 customer feedback examples

Thematic company retreat 2022

Top 8 Text Analytics Software Platforms (2025)

Product discovery: what you need to know

Thematic's favorite brands

Product update: key takeaways

Get an understanding of feedback analytics tools!

Mi Band vs. Apple Watch, should you spend big on smartwatches?

How an Apple Music bug hurt their rating on the Google Play store

Thematic Analysis vs. Sentiment Analysis: Why Thematic Analysis Wins

3 tips for getting started with natural language understanding (NLU)

7 nuggets of learnings from SaaStr 2018

How to Visualize Qualitative Data Insights with Dashboards

How to Do Voice of Customer Research (Step-by-Step Guide)

How to Use Open‑Ended Feedback Across Your Organization

How You Should Use Open-Enders in Your Surveys

Cost to Build an AI Platform for Unstructured Data Analytics vs. Buying Off-the-Shelf

Retail AI Feedback Analytics Case Study: Should You Build or Buy an AI Feedback Analytics Platform?

When to Use a Hybrid Build-Partner Model for Customer Feedback AI

Choose Open-Ended Comments and Conversations Over Rating Scales

Infrastructure Requirements for In-House AI Text Analytics: Do You Have What It Takes?

Build or Buy? A Quick Decision Matrix for AI-Powered Feedback Analysis

Beyond the Metrics: 5 Advantages of Qualitative Research That Drives Business

AI Qualitative Data Analysis: Practical Tools, Ethical Guardrails, and Real-World Results

How to Use Aspect-Based Sentiment Analysis to Pinpoint and Prioritize Customer Issues

Why Qualitative Data Matters: Turning Open-Text Feedback into KPI-Boosting CX Insights

How to Run a 5-Day Rapid Qualitative Analysis Sprint Without Losing Rigor

Deductive Thematic Analysis: A Theory-First Guide for Actionable Insights

Thematic Analysis in Qualitative Research: 2025 Best Practices and Pitfalls for CX and Insights Teams

Collect-Analyze-Act-Loop: Building a Scalable 4-Step Voice-of-Customer Process

6 Ways to Use Sentiment Analysis to Improve Customer Experience

Inductive Thematic Analysis: A Practical Guide to Uncovering Hidden Customer Insights

Evaluate and Improve Sentiment Analysis Datasets: A 5-Step Guide for Insights Teams

Designing Qualitative Surveys That Capture Emotion, Intent, and Customer Context

How to Write Better VoC Survey Questions: 7 Approaches with Examples and Writing Tips

Downloadable Customer Communication Templates for Closing the Feedback Loop

Humanising Hardware: How Mitre10 Made Voice of Customer Actionable with Thematic

Qualitative Data Analysis Software in 2025: Compare 9 Tools for CX, Research, and UX

What Is a Sentiment Score? Scales, Formulas, and How to Use It

How Reflexive Thematic Analysis Reveals the ‘Why’ Behind Customer Feedback

A Guide to Role-Based Voice of the Customer Training for CX, Insights, and Leadership Teams

How To Turn Product-Review Sentiment into a CX Roadmap

7 Ways to Prioritize CX Investment Using Thematic and Critical Feedback Points

How Atlassian Built a Scalable Data Pipeline to Close the Loop with Customers

What Is the Modern Data Stack: A Practical Guide for Decision Makers

Customer Journey Insights: The 10-Step Playbook to Map, Measure & Improve Every Touchpoint

How the Inner Loop Turns Feedback Into Loyalty

What Voice of Customer Teams Need to Know About the Modern Data Stack

How to Use Customer Engagement Insights to Drive Loyalty

What Customer Loyalty Insights Tell You—and How to Act on Them

Real-World Customer Feedback Loop Examples: Turning Insights into Action

From Feedback to Action: Enhancing Customer Service Through Effective Feedback Loops

B2B Customer Insights: How to Understand and Engage Business Clients

Building Effective User Feedback Loops for Continuous Improvement

Retail Customer Insights: What Consumers Want & How to Deliver

Customer Insights Research: Proven Methods for Understanding Your Audience

Harnessing Feedback Loops to Supercharge Your Marketing Strategy

The Explosive Growth of the Text Analytics Market: Trends, Opportunities, and Forecast

10 Steps to Creating a Customer Insights Strategy That Drives Business Growth

Step-by-Step Guide: Creating a Robust Customer Feedback Loop

Enhancing the Customer Feedback Loop Process with Feedback Analytics AI

9 Best Practices for an Effective Customer Feedback Loop

An Easy Guide on How to Use Data-Driven Customer Insights for Smarter Business Decisions

8 Ways Customer Service Insights Inform Smarter Support Strategies

How AI Text Analytics Enhances Customer Service: A Comprehensive Guide

8 Ways AI is Revolutionizing Customer Insights and Predictive Analytics

Customer Insights Framework: A Step-by-Step Guide to Customer Understanding

7 Ways Text Analytics Helps in Product Development

The Best Customer Insights Platforms for Smarter Decision-Making

The Smart Guide To Customer Insights & Analytics

Customer Insights Explained: How They Shape Business Success

Why Thematic’s Text Analytics Solution Stands Out

Unlocking Customer Experience Insights: Strategies for Better Satisfaction

Text Analytics Best Practices: A Comprehensive Guide for Success

Why Thematic is Ideal for Your Text Analytics Needs

Qualtrics XM Discover vs Thematic: How To Use Them

Tracing the History and Evolution of Text Analytics

Text Analytics for Social Media: Unlocking Insights in Real Time

How Thematic Uses Cassie Kozyrkov’s 3 Criteria to Validate Its AI System

Browse all

Alice Longhurst

How to Visualize Qualitative Data Insights with Dashboards

What is the Voice of Customer (VoC)? Start A Program Easily

How Thematic Uses Cassie Kozyrkov’s 3 Criteria to Validate Its AI System

Customer Sentiment: How To Analyze & Improve

The Top AI Text Analysis Tools You Should Be Using

Get Started With Contact Center Sentiment Analysis (Voice/Text)

How To: Sentiment Analysis Of Reviews (& What To Use)

How To Start Using AI-Powered Sentiment Analysis

Social Media Sentiment Analysis: Simple Guide + Best Tools

Most Popular Sentiment Analysis Tools (+ AI Tools)

The Best VoC Analytics Tools: Analyze Feedback Easily

Creating a Voice of Customer Strategy: 8 Clear Steps

Simple Guide to Voice of Customer Analytics: Tools & Strategies

The Top 11 Voice of Customer (VoC) Tools

Alice Longhurst

Browse all

Alice Longhurst

How to Visualize Qualitative Data Insights with Dashboards

What is the Voice of Customer (VoC)? Start A Program Easily

How Thematic Uses Cassie Kozyrkov’s 3 Criteria to Validate Its AI System

Customer Sentiment: How To Analyze & Improve

The Top AI Text Analysis Tools You Should Be Using

Get Started With Contact Center Sentiment Analysis (Voice/Text)

How To: Sentiment Analysis Of Reviews (& What To Use)

How To Start Using AI-Powered Sentiment Analysis

Social Media Sentiment Analysis: Simple Guide + Best Tools

Most Popular Sentiment Analysis Tools (+ AI Tools)

The Best VoC Analytics Tools: Analyze Feedback Easily

Creating a Voice of Customer Strategy: 8 Clear Steps

Simple Guide to Voice of Customer Analytics: Tools & Strategies

The Top 11 Voice of Customer (VoC) Tools

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